Strategy of Digital Marketing

A digital marketing strategy is an action plan that uses digital marketing tactics to achieve your business’ goals. Examples of tactics include building a website, SEO and paid ads.

1. Situation Analysis (Where are we now?)

2. Objectives (Where are we going)

3. Strategy (How do we get there)

We use the famous Framework SOSTAC with its 6 steps.

 

4. Tactics (How exactly do we get there)

5. Action (The details of tactics)

6. Control (How do we monitor performance)

It includes

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