Proper branding means more than just slapping a logo on your product. For complete branding, you need to understand how to tell a story through your brand’s look, feel and customer interactions. When a customer sees your business what will their first impression be? What is the story your customer sees in your logo?
Frustrated About The Branding Process?
One of the biggest decisions your company will make is who you want your target market to be. Expanding your marketing beyond your niche might alienate your niche group of customers you need to rely on to keep your brand profitable. If you remember nothing else about branding, remember that you can’t be everything to everyone.
We help brands define everything from their purpose to personality, values and story.
Your company’s “why”; the greater impact it wants to have, or difference it wants to make, beyond “selling stuff.”
Your company’s distinct and identifiable place within its competitive set.
The tangible benefits of your company’s offerings; how you solve customers’ problems.
The one thing you want people to know and remember; the correlation you want your audiences to make with your brand.
The values your company must honor in order to carry out its purpose, be true to its essence and express its personality.
A short mantra that captures the soul or essential nature of your company; its internal rallying cry.
The story that best helps audiences understand, and relate to, your company, and is told through your marketing and the subtle signals your company sends in how it does business.
What makes your brand unique and distinct from its peers and competitors (just like human personality).
What is the perfect brand for your customer?
Some brands, like Coca-Cola, seem to have found some union of human desires that creates a strong and desirable brand across the world. Many people say it’s because they sell happiness. But Coke isn’t just happiness.
The Dream of Brand Perfection
Brand tracker, Interbrand, consistently ranks Coke at or near the top of its brand rankings, up there with brands such as Apple and Samsung. For instance, in 2018, they valued Coca-Cola’s brand equity alone at 66 billion dollars. Coca-Cola couldn’t do that with happiness alone. Coke is a whole system of values wrapped up in a simple, but expressive brand. Coke is history and authentic happiness. Even its logo’s old-fashioned, elegant design reminds customers of a bygone era. Unlike second-run player Pepsi, Coca-Cola isn’t just a party. Coke’s marketing pulls at the heart-strings and it targets people of all ages.
Your Brand Must Solve a Problem
To find the right balance for your brand, we examine your target market as a problem to be solved. Who is your perfect customer and what is the story they want to hear? How will your brand fit into their lives? Whether you run a small store, a growing startup or a major company, there is a place for your product and services, but only if you understand what your customers want to see in your brand.
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